A quick look at the latest gift-shopping numbers
These figures show planned consumer spending and shopping intentions, not completed retail sales. Each statistic links to the original National Retail Federation release and its survey date.
Mother’s Day 2026
Personal gifts are a major priority.
Mother’s Day shoppers are budgeting more than ever, with unique and memorable gifts carrying real weight in the decision.
$38B
Expected total U.S. Mother’s Day spending
The 2026 survey forecast is the highest total in the survey’s history.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 202684%
Of U.S. adults plan to celebrate Mother’s Day
Mother’s Day remains one of the country’s broadest gift-giving occasions.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026$284.25
Expected spending per celebrator
This is the average planned spend on Mother’s Day gifts in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 202646%
Say a unique or different gift matters most
Finding a gift that feels personal ranked ahead of creating a special memory.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026Father’s Day 2026
Gift budgets reached another high.
Father’s Day spending is expected to set a record, and shoppers are again looking for a gift that feels specific to the person receiving it.
$27.9B
Expected total U.S. Father’s Day spending
The 2026 forecast exceeds the previous high recorded in 2025.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202677%
Of consumers plan to celebrate Father’s Day
The planned celebration rate is in line with recent years.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026$226.58
Expected spending per consumer
The average planned spend set a new record in the 2026 survey.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202644%
Prioritize a unique or different gift
This was the leading gift-selection consideration among Father’s Day shoppers.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026Winter Holidays 2025
Gift planning starts well before December.
The most recent winter holiday survey shows how much shoppers set aside for gifts, when they start, and where they expect to buy.
$890.49
Average planned winter holiday spending per person
This covers gifts, food, decorations and other seasonal items in the 2025 survey.
Source: National Retail Federation, Consumers to Spend Second-Highest Amount on Record, October 16, 2025$627.93
Average amount planned for gifts for family and friends
This is the gift portion of the 2025 winter holiday budget.
Source: National Retail Federation, Consumers to Spend Second-Highest Amount on Record, October 16, 202542%
Plan to begin holiday browsing and buying before November
Spreading out a budget was the leading reason shoppers planned to start early.
Source: National Retail Federation, Consumers to Spend Second-Highest Amount on Record, October 16, 202555%
Plan to make a holiday purchase online
Online was the most popular holiday shopping destination in the survey.
Source: National Retail Federation, Consumers to Spend Second-Highest Amount on Record, October 16, 2025Sources And Methodology
How to use these figures
All figures come from National Retail Federation consumer surveys conducted with Prosper Insights & Analytics. The survey release dates and sample details are available in the linked source for each number.
- National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026
- National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026
- National Retail Federation, Consumers to Spend Second-Highest Amount on Record, October 16, 2025
Cite this page
Custom Creations By Patty. “Gift-Giving Statistics for 2026.” Accessed August 13, 2026. Use the linked source beside each figure when citing an individual statistic.
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